From December 1 to 5, a reverse business mission from China is being held in the Kola Peninsula, facilitated by the Autonomous Non-Profit Organisation Export Support Center of the Murmansk Region and the regional Ministry of Arctic Development and Economy. The delegation includes representatives from four Chinese tourism operators. Fifteen companies represent the Murmansk Region's tourism industry. This is reported by the press service of the Government of the Murmansk Region.

The delegates plan to observe various accommodation sites to evaluate service quality and visit tourist infrastructure facilities to conduct negotiations with the reverse business mission participants.

On December 4, B2B meetings will take place, allowing participants to discuss potential international cooperation opportunities after getting acquainted with the Murmansk Region's tourism potential.

The participation of small and medium-sized enterprises from the Murmansk Region in the reverse business mission is part of the Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiatives national project, facilitated by the regional Ministry of Arctic Development and Economy.