The collaborative My Artic project is implemented by members of the PEGAS tourist-recreational cluster and businessman Denis Ilyashchenko, who specialises in organising and conducting tours throughout the Kola Peninsula. This is what the press service of the Murmansk regional government tells us.

With the support of the Center, the company's services saw a 20% increase in demand and tourist influx compared to 2021. The website has proven effective in promoting services, significantly facilitating operations and allowing tourists to familiarise themselves with programs and book tours independently in advance. For international tourists, the website offers information on tours in English, French and Chinese.

Cluster participants receive assistance from the regional Cluster Development Center as part of the national project Small and Medium Enterprises and Support for Individual Entrepreneurial Initiatives, supported by the Ministry of Arctic Development and Economy of the Murmansk Region.